1. you can't argue with nut butter. 2. you can't argue with nut butter that has been enhanced with whey protein isolate. Also uses xylitol for sweetener. The banana raisin is so dang good. My pbj's and morning oats are so much better with the flavored nut butter and you're getting added protein to boot! No weird after taste, no fake sweetener taste or that fake film you get in your mouth after you have a food that's been naturally sweetened. The fact they don't cheap out and actually use a legit isolate is awesome, too.