Trend Monitoring & Content Creation: Assign a team member to monitor trending topics using Google Trends, social media, and BuzzSumo.
Weekly Roundups: Create blog posts that aggregate viral moments in sports, athletic challenges, and fitness trends, providing unique insights from Suppz.
Keyword Optimization: Focus on high-volume, low-competition keywords relevant to student-athletes, such as "college athlete supplements".
2. SEO Focus: Building Organic Authority
Backlink Building: Partner with influencers and guest post on websites that link to competitors.
Internal Linking Strategy: Link high-traffic posts to core sales pages and ensure new content connects to older relevant posts.
Optimize Existing Content: Improve pages with good keyword positions by adding relevant links and fresh content updates.
3. Position Suppz as a Media Hub
Content Aggregation & Commentary: Curate trending content and add unique insights to position Suppz as a thought leader in sports and fitness.
Media-Rich Content: Include videos, infographics, and even short podcasts to improve user engagement and SEO.
4. Implementation System for Brent & Team
Content Calendar: Use a Google Sheets template to track content ideas, responsibilities, and deadlines.
Step-by-Step Workflow: Daily monitoring of trending topics, drafting content using AI tools, and publishing with SEO checklists.
Monthly Metrics Review: Conduct monthly meetings to evaluate organic traffic, keyword rankings, and high-performing content.
5. Community Engagement
Athlete Spotlights: Highlight stories of young athletes using Suppz products.
Ambassador Program: Launch an athlete ambassador program to generate user-generated content and boost community engagement.
