2024 SEO

Suppz.com SEO Strategy Overview

1. Content Strategy: Viral & Trendy Topics

  • Trend Monitoring & Content Creation: Assign a team member to monitor trending topics using Google Trends, social media, and BuzzSumo.
  • Weekly Roundups: Create blog posts that aggregate viral moments in sports, athletic challenges, and fitness trends, providing unique insights from Suppz.
  • Keyword Optimization: Focus on high-volume, low-competition keywords relevant to student-athletes, such as "college athlete supplements".

2. SEO Focus: Building Organic Authority

  • Backlink Building: Partner with influencers and guest post on websites that link to competitors.
  • Internal Linking Strategy: Link high-traffic posts to core sales pages and ensure new content connects to older relevant posts.
  • Optimize Existing Content: Improve pages with good keyword positions by adding relevant links and fresh content updates.

3. Position Suppz as a Media Hub

  • Content Aggregation & Commentary: Curate trending content and add unique insights to position Suppz as a thought leader in sports and fitness.
  • Media-Rich Content: Include videos, infographics, and even short podcasts to improve user engagement and SEO.

4. Implementation System for Brent & Team

  • Content Calendar: Use a Google Sheets template to track content ideas, responsibilities, and deadlines.
  • Step-by-Step Workflow: Daily monitoring of trending topics, drafting content using AI tools, and publishing with SEO checklists.
  • Monthly Metrics Review: Conduct monthly meetings to evaluate organic traffic, keyword rankings, and high-performing content.

5. Community Engagement

  • Athlete Spotlights: Highlight stories of young athletes using Suppz products.
  • Ambassador Program: Launch an athlete ambassador program to generate user-generated content and boost community engagement.